Paperback. Pub Date :2013-07-23 Pages: 720 Language: English Publisher: Pearson For Principles of Marketing courses using a comprehensive text Learn how to create value and gain loyal customers Todays marketing challenge is to create vibrant. interactive communities of.. consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loy...
Paperback: 715 pages
Publisher: Pearson; 15th edition (2014)
Product Dimensions: 8.5 x 0.9 x 10.9 inches
Amazon Rank: 1007889
Format: PDF Text TXT book
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Cheap, easily-torn paper. The company descriptions in the first chapter read more like advertisements rather than academic analysis. The primary fault in my mind is the extremely low quality of the paper used. Several pages were already torn before I...
Alas, despite keeping a keen eye out for griffins,centaurs, or pegasi, none have yet put in an appearance on Hollywood Boulevard. This book was so much more than I expected it to be. There are happy times and sad times.
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This book is unusually well written and presented. I find myself reading up on areas that I hadn't e...
I love all of her stuff. Always well written and elegant in her prose and this is no exception....
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